Creative Strategist

Description

PRISM+ is the largest Singaporean direct-to-consumer smart home appliances brand. Our mission is to offer cutting-edge products to the masses at affordable prices. We are a rapidly growing, ever-evolving organisation, and we are seeking new teammates to join us on our exciting journey. About the Role: We’re seeking a Creative Strategist to join our team and drive the performance of our video content. In this role, you will be responsible for developing innovative creative angles, optimizing video performance, and managing a streamlined production process to ensure maximum output. If you’re passionate about blending creativity with data-driven strategies, we’d love to hear from you Key Responsibilities: Creative Ideation: Develop new and engaging creative concepts for video content that resonate with our target audience and drive performance Performance Optimization: Analyze video performance metrics to identify opportunities for improvement and iterate on creative strategies Process Management: Oversee a tight, agile process to ensure that creative ideas are executed efficiently and at scale Collaboration: Work closely with the media buying, content, and production teams to align creative strategies with overall marketing goals Trend Analysis: Stay up-to-date with industry trends and emerging technologies to continually push the creative boundaries Requirements Proven experience creating engaging and high performance content, preferably within digital marketing or DTC e-commerce Ability to translate data insights into creative ideas Good project management skills and the ability to manage multiple projects/campaigns under tight deadlines Well-versed in video production/editing and content creation processes and best practices Exceptional communication and collaboration skills